Marketing your web site

The most important contribution to your web site's success.

Effective online marketing can deliver a highly targeted audience at the very time they are searching for your product or service. This gives you a fantastic opportunity to convert your visitors into customers.

I can help you with marketing at various levels, from simply advising you to running your entire online marketing campaign.

Search engine placement
Having your web site listed on the first page of results when someone searches for your products or services is the most effective way to get the right visitors to your web site.

Unfortunately search engines are far from accurate when selecting which web sites to include in their results. However, it is possible to give the search engines a helping hand and improve your ranking.

Search engine placement is partly dependent on the structure of your web site and needs to be taken into account when designing your site. An important element to design which is often overlooked by designers who don't provide marketing.

It's been a long time since search engines took any notice of meta tags!

Paid inclusion
A shortcut to getting your site in the search results. Paid inclusion can be used to instantly place your site in the search results, you then pay for every visitor it generates.

Depending on the nature of your products or services paid inclusion may or may not be viable for your site. I always provide a complete market research report before advising a paid inclusion campaign. The report identifies key facts about your products or services, such as the number of people searching, the level of competition for paid inclusion results, the likely cost implications and the potential return on investment.

Affiliate marketing
Affiliate marketing provides a method to advertise using banner adverts, text links, etc. which are placed within other peoples' web sites.

Although visitors from this kind of marketing show a lower conversion ratio than visitors from search engines, affiliate market has the advantage of cost per sale. You only pay for the marketing when you have made a sale, so affiliate marketing has virtually zero risk.

 
If you've already got a site and you're not marketing it,
don't leave until you've asked what I can do for you.
 

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